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Common Property Marketing Mistakes to Avoid

Stephen Foster - Tuesday, March 22, 2022
Property Management Blog

Did you know that the global real estate market is forecasted to reach a worth of over $3717 billion by 2030?

If you have one or more properties you want to fill up with reliable tenants, it's important to learn as much as you can. Without a dedicated property marketing guide, things can get intimidating quite quickly.

Are you wondering what you need to do? Keep reading to learn all about common property marketing mistakes to avoid.

Inaccurate Ads

Are you asking yourself, "What is property marketing that's unsuccessful?"

When you purchase an ad on social media, for instance, you have the option to hone in on your audience. Rather than wasting time and money by advertising to people who would have no interest in your property whatsoever, it's important to make the settings as accurate as possible.

For starters, you should market to people who are living in the area, unless you're trying to attract people who are in the market for moving from nearby cities or even states. You should also market to other demographics that fit the right socioeconomic status, among other aspects. The more you know your audience, the better chance you have of avoiding property marketing mistakes.

Not Enough Information

When it comes to property marketing tips, it's worth remembering that most people shopping for real estate have a short attention span. This is due to the fact that there are often so many choices out there.

With this in mind, it's important to give as many details about your property as you can. From the number of rooms and the square footage to the exact address to the amenities and more, nothing should be left out. If a possible tenant as to hunt for it or reach out to you with questions, the chances of them simply moving on to the next listing is high.

A Lack of Pictures

Another thing that should not be missing from your listing is pictures. If you follow this property marketing advice, you can be sure you'll get a lot more serious queries.

The pictures themselves should be clear, professional, and cover all points of interest. If you don't picture a fireplace in full, for instance, possible tenants may wonder why it's not being shown clearly.

Nowadays, it's important to go the extra mile and set up virtual tours that interested parties can take from the comfort of their own homes.

Are You Ready to Excel at Property Marketing?

Now that you've learned all about common property marketing mistakes to avoid, you can make sure your efforts pay off. As you get comfortable within the world of marketing, your campaigns will get more and more effective.

Would you like to earn money without lifting a finger? We can provide you with the most thorough management services on the market, including tenant screening, property management, rent collection, and more.

Feel free to contact us with any questions you may have about our high-quality services. We're always delighted to help out.